{"id":29,"date":"2024-02-19T16:48:33","date_gmt":"2024-02-19T19:48:33","guid":{"rendered":"https:\/\/nexxconsulting.com.br\/?p=29"},"modified":"2024-02-21T09:04:27","modified_gmt":"2024-02-21T12:04:27","slug":"martech-a-fusao-inovadora-de-marketing-e-tecnologia","status":"publish","type":"post","link":"https:\/\/nexxconsulting.com.br\/insights\/martech-a-fusao-inovadora-de-marketing-e-tecnologia\/","title":{"rendered":"Martech: A Fus\u00e3o Inovadora de Marketing e Tecnologia"},"content":{"rendered":"\r\n<p>No mundo acelerado do marketing moderno, a tecnologia emergiu como uma for\u00e7a transformadora. As empresas que desejam se destacar precisam n\u00e3o apenas entender seus clientes, mas tamb\u00e9m dominar as ferramentas que permitem essa compreens\u00e3o. Aqui, exploramos o conceito de Martech, a fus\u00e3o entre marketing e tecnologia, e sua relev\u00e2ncia ineg\u00e1vel no mercado atual.\u00a0<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Defini\u00e7\u00e3o de Martech:\u00a0<\/h2>\r\n\r\n\r\n\r\n<p>Martech, um termo derivado da combina\u00e7\u00e3o de &#8216;marketing&#8217; e &#8216;tecnologia&#8217;, refere-se ao uso de ferramentas tecnol\u00f3gicas para alcan\u00e7ar objetivos de marketing. Estas ferramentas variam desde plataformas de automa\u00e7\u00e3o de marketing e an\u00e1lise de dados at\u00e9 solu\u00e7\u00f5es de intelig\u00eancia artificial que personalizam a experi\u00eancia do cliente. O &#8220;martech stack&#8221;, uma cole\u00e7\u00e3o de tecnologias escolhidas para trabalhar em conjunto, \u00e9 o cora\u00e7\u00e3o operacional de uma estrat\u00e9gia de marketing digital eficaz.\u00a0<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Relev\u00e2ncia no Mercado Atual:\u00a0<\/h2>\r\n\r\n\r\n\r\n<p>A comunica\u00e7\u00e3o fragmentada e a multiplicidade de pontos de contato entre marcas e consumidores tornam as martechs essenciais. Elas permitem que as empresas acompanhem e analisem microintera\u00e7\u00f5es em uma variedade de canais digitais e f\u00edsicos, fornecendo insights acion\u00e1veis que s\u00e3o cruciais para o sucesso do marketing moderno.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>Exemplos Pr\u00e1ticos de Martech:\u00a0<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Automa\u00e7\u00e3o de Marketing:\u00a0Ferramentas como o email marketing automatizado permitem que as empresas mantenham contato com seus clientes de maneira eficiente, enviando mensagens personalizadas com base no comportamento do usu\u00e1rio.\u00a0<\/li>\r\n\r\n\r\n\r\n<li>CRM e Gest\u00e3o de Dados:\u00a0Plataformas de CRM ajudam a gerenciar informa\u00e7\u00f5es do cliente, permitindo uma vis\u00e3o unificada que pode ser usada para aprimorar a segmenta\u00e7\u00e3o e o engajamento.\u00a0<\/li>\r\n\r\n\r\n\r\n<li>An\u00e1lise de Dados e Intelig\u00eancia Artificial:\u00a0Softwares avan\u00e7ados analisam grandes volumes de dados para identificar padr\u00f5es e prever tend\u00eancias, enquanto a IA pode ser usada para personalizar a experi\u00eancia do cliente em tempo real.\u00a0<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Desafios e Considera\u00e7\u00f5es:\u00a0<\/h2>\r\n\r\n\r\n\r\n<p>Embora as martechs ofere\u00e7am muitos benef\u00edcios, as empresas enfrentam desafios na integra\u00e7\u00e3o dessas tecnologias. A escolha do martech stack certo requer uma an\u00e1lise cuidadosa das necessidades da empresa e a capacidade das ferramentas de trabalharem em conjunto. Al\u00e9m disso, a coleta e an\u00e1lise de dados devem ser feitas com respeito \u00e0 privacidade do cliente e em conformidade com as regulamenta\u00e7\u00f5es.\u00a0<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Conclus\u00e3o:\u00a0<\/h2>\r\n\r\n\r\n\r\n<p>As martechs s\u00e3o mais do que uma tend\u00eancia passageira; elas s\u00e3o uma necessidade estrat\u00e9gica para as empresas que buscam se conectar com seus clientes de maneira significativa e eficiente. Ao adotar as ferramentas certas e abra\u00e7ar a inova\u00e7\u00e3o, as marcas podem n\u00e3o apenas sobreviver, mas prosperar na era digital.\u00a0<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>No mundo acelerado do marketing moderno, a tecnologia&#8230;<\/p>\n","protected":false},"author":1,"featured_media":72,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[5],"tags":[],"class_list":{"0":"post-29","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-transformacao-digital"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Martech: A Fus\u00e3o Inovadora de Marketing e Tecnologia - Nexx Consulting - Consultoria Especializada SAP Business One<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nexxconsulting.com.br\/insights\/martech-a-fusao-inovadora-de-marketing-e-tecnologia\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Martech: A Fus\u00e3o Inovadora de Marketing e Tecnologia - Nexx Consulting - Consultoria Especializada SAP Business One\" \/>\n<meta property=\"og:description\" content=\"No mundo acelerado do marketing moderno, a tecnologia...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/nexxconsulting.com.br\/insights\/martech-a-fusao-inovadora-de-marketing-e-tecnologia\/\" \/>\n<meta property=\"og:site_name\" content=\"Nexx Consulting - Consultoria Especializada SAP Business One\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-19T19:48:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-21T12:04:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/nexxconsulting.com.br\/insights\/nexxfiles\/uploads\/2024\/02\/5.png\" \/>\n\t<meta property=\"og:image:width\" content=\"840\" \/>\n\t<meta property=\"og:image:height\" content=\"430\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Nexx Consulting\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nexx Consulting\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/nexxconsulting.com.br\/insights\/martech-a-fusao-inovadora-de-marketing-e-tecnologia\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/nexxconsulting.com.br\/insights\/martech-a-fusao-inovadora-de-marketing-e-tecnologia\/\"},\"author\":{\"name\":\"Nexx Consulting\",\"@id\":\"https:\/\/nexxconsulting.com.br\/insights\/#\/schema\/person\/a77eb34e5d115bac21622fca1da75a13\"},\"headline\":\"Martech: A Fus\u00e3o Inovadora de Marketing e Tecnologia\",\"datePublished\":\"2024-02-19T19:48:33+00:00\",\"dateModified\":\"2024-02-21T12:04:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/nexxconsulting.com.br\/insights\/martech-a-fusao-inovadora-de-marketing-e-tecnologia\/\"},\"wordCount\":446,\"publisher\":{\"@id\":\"https:\/\/nexxconsulting.com.br\/insights\/#organization\"},\"image\":{\"@id\":\"https:\/\/nexxconsulting.com.br\/insights\/martech-a-fusao-inovadora-de-marketing-e-tecnologia\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/nexxconsulting.com.br\/insights\/nexxfiles\/uploads\/2024\/02\/5.png\",\"articleSection\":[\"Transforma\u00e7\u00e3o Digital\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/nexxconsulting.com.br\/insights\/martech-a-fusao-inovadora-de-marketing-e-tecnologia\/\",\"url\":\"https:\/\/nexxconsulting.com.br\/insights\/martech-a-fusao-inovadora-de-marketing-e-tecnologia\/\",\"name\":\"Martech: A Fus\u00e3o Inovadora de Marketing e Tecnologia - Nexx Consulting - Consultoria Especializada SAP Business One\",\"isPartOf\":{\"@id\":\"https:\/\/nexxconsulting.com.br\/insights\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/nexxconsulting.com.br\/insights\/martech-a-fusao-inovadora-de-marketing-e-tecnologia\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/nexxconsulting.com.br\/insights\/martech-a-fusao-inovadora-de-marketing-e-tecnologia\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/nexxconsulting.com.br\/insights\/nexxfiles\/uploads\/2024\/02\/5.png\",\"datePublished\":\"2024-02-19T19:48:33+00:00\",\"dateModified\":\"2024-02-21T12:04:27+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/nexxconsulting.com.br\/insights\/martech-a-fusao-inovadora-de-marketing-e-tecnologia\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/nexxconsulting.com.br\/insights\/martech-a-fusao-inovadora-de-marketing-e-tecnologia\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/nexxconsulting.com.br\/insights\/martech-a-fusao-inovadora-de-marketing-e-tecnologia\/#primaryimage\",\"url\":\"https:\/\/nexxconsulting.com.br\/insights\/nexxfiles\/uploads\/2024\/02\/5.png\",\"contentUrl\":\"https:\/\/nexxconsulting.com.br\/insights\/nexxfiles\/uploads\/2024\/02\/5.png\",\"width\":840,\"height\":430,\"caption\":\"Martech: A Fus\u00e3o Inovadora de Marketing e Tecnologia\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/nexxconsulting.com.br\/insights\/martech-a-fusao-inovadora-de-marketing-e-tecnologia\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\/\/nexxconsulting.com.br\/insights\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Martech: A Fus\u00e3o Inovadora de Marketing e Tecnologia\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/nexxconsulting.com.br\/insights\/#website\",\"url\":\"https:\/\/nexxconsulting.com.br\/insights\/\",\"name\":\"Nexx Consulting - Consultoria Especializada SAP Business One\",\"description\":\"Conhe\u00e7a aqui os melhores insights da Nexx para o ecossistema de tecnologia e SAP Business One.\",\"publisher\":{\"@id\":\"https:\/\/nexxconsulting.com.br\/insights\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/nexxconsulting.com.br\/insights\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/nexxconsulting.com.br\/insights\/#organization\",\"name\":\"Nexx Consulting - Consultoria Especializada SAP Business One\",\"url\":\"https:\/\/nexxconsulting.com.br\/insights\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/nexxconsulting.com.br\/insights\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/nexxconsulting.com.br\/insights\/nexxfiles\/uploads\/2025\/04\/logo-nexx.png\",\"contentUrl\":\"https:\/\/nexxconsulting.com.br\/insights\/nexxfiles\/uploads\/2025\/04\/logo-nexx.png\",\"width\":1302,\"height\":806,\"caption\":\"Nexx Consulting - Consultoria Especializada SAP Business One\"},\"image\":{\"@id\":\"https:\/\/nexxconsulting.com.br\/insights\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/nexx-consulting-ti\",\"https:\/\/www.instagram.com\/nexxconsulting.br\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/nexxconsulting.com.br\/insights\/#\/schema\/person\/a77eb34e5d115bac21622fca1da75a13\",\"name\":\"Nexx Consulting\",\"sameAs\":[\"https:\/\/nexxconsulting.com.br\"],\"url\":\"https:\/\/nexxconsulting.com.br\/insights\/author\/nexxconsulting\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Martech: A Fus\u00e3o Inovadora de Marketing e Tecnologia - Nexx Consulting - Consultoria Especializada SAP Business One","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/nexxconsulting.com.br\/insights\/martech-a-fusao-inovadora-de-marketing-e-tecnologia\/","og_locale":"pt_BR","og_type":"article","og_title":"Martech: A Fus\u00e3o Inovadora de Marketing e Tecnologia - Nexx Consulting - Consultoria Especializada SAP Business One","og_description":"No mundo acelerado do marketing moderno, a tecnologia...","og_url":"https:\/\/nexxconsulting.com.br\/insights\/martech-a-fusao-inovadora-de-marketing-e-tecnologia\/","og_site_name":"Nexx Consulting - Consultoria Especializada SAP Business One","article_published_time":"2024-02-19T19:48:33+00:00","article_modified_time":"2024-02-21T12:04:27+00:00","og_image":[{"width":840,"height":430,"url":"https:\/\/nexxconsulting.com.br\/insights\/nexxfiles\/uploads\/2024\/02\/5.png","type":"image\/png"}],"author":"Nexx Consulting","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Nexx Consulting","Est. tempo de leitura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/nexxconsulting.com.br\/insights\/martech-a-fusao-inovadora-de-marketing-e-tecnologia\/#article","isPartOf":{"@id":"https:\/\/nexxconsulting.com.br\/insights\/martech-a-fusao-inovadora-de-marketing-e-tecnologia\/"},"author":{"name":"Nexx Consulting","@id":"https:\/\/nexxconsulting.com.br\/insights\/#\/schema\/person\/a77eb34e5d115bac21622fca1da75a13"},"headline":"Martech: A Fus\u00e3o Inovadora de Marketing e Tecnologia","datePublished":"2024-02-19T19:48:33+00:00","dateModified":"2024-02-21T12:04:27+00:00","mainEntityOfPage":{"@id":"https:\/\/nexxconsulting.com.br\/insights\/martech-a-fusao-inovadora-de-marketing-e-tecnologia\/"},"wordCount":446,"publisher":{"@id":"https:\/\/nexxconsulting.com.br\/insights\/#organization"},"image":{"@id":"https:\/\/nexxconsulting.com.br\/insights\/martech-a-fusao-inovadora-de-marketing-e-tecnologia\/#primaryimage"},"thumbnailUrl":"https:\/\/nexxconsulting.com.br\/insights\/nexxfiles\/uploads\/2024\/02\/5.png","articleSection":["Transforma\u00e7\u00e3o Digital"],"inLanguage":"pt-BR"},{"@type":"WebPage","@id":"https:\/\/nexxconsulting.com.br\/insights\/martech-a-fusao-inovadora-de-marketing-e-tecnologia\/","url":"https:\/\/nexxconsulting.com.br\/insights\/martech-a-fusao-inovadora-de-marketing-e-tecnologia\/","name":"Martech: A Fus\u00e3o Inovadora de Marketing e Tecnologia - Nexx Consulting - Consultoria Especializada SAP Business One","isPartOf":{"@id":"https:\/\/nexxconsulting.com.br\/insights\/#website"},"primaryImageOfPage":{"@id":"https:\/\/nexxconsulting.com.br\/insights\/martech-a-fusao-inovadora-de-marketing-e-tecnologia\/#primaryimage"},"image":{"@id":"https:\/\/nexxconsulting.com.br\/insights\/martech-a-fusao-inovadora-de-marketing-e-tecnologia\/#primaryimage"},"thumbnailUrl":"https:\/\/nexxconsulting.com.br\/insights\/nexxfiles\/uploads\/2024\/02\/5.png","datePublished":"2024-02-19T19:48:33+00:00","dateModified":"2024-02-21T12:04:27+00:00","breadcrumb":{"@id":"https:\/\/nexxconsulting.com.br\/insights\/martech-a-fusao-inovadora-de-marketing-e-tecnologia\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/nexxconsulting.com.br\/insights\/martech-a-fusao-inovadora-de-marketing-e-tecnologia\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/nexxconsulting.com.br\/insights\/martech-a-fusao-inovadora-de-marketing-e-tecnologia\/#primaryimage","url":"https:\/\/nexxconsulting.com.br\/insights\/nexxfiles\/uploads\/2024\/02\/5.png","contentUrl":"https:\/\/nexxconsulting.com.br\/insights\/nexxfiles\/uploads\/2024\/02\/5.png","width":840,"height":430,"caption":"Martech: A Fus\u00e3o Inovadora de Marketing e Tecnologia"},{"@type":"BreadcrumbList","@id":"https:\/\/nexxconsulting.com.br\/insights\/martech-a-fusao-inovadora-de-marketing-e-tecnologia\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/nexxconsulting.com.br\/insights\/"},{"@type":"ListItem","position":2,"name":"Martech: A Fus\u00e3o Inovadora de Marketing e Tecnologia"}]},{"@type":"WebSite","@id":"https:\/\/nexxconsulting.com.br\/insights\/#website","url":"https:\/\/nexxconsulting.com.br\/insights\/","name":"Nexx Consulting - Consultoria Especializada SAP Business One","description":"Conhe\u00e7a aqui os melhores insights da Nexx para o ecossistema de tecnologia e SAP Business One.","publisher":{"@id":"https:\/\/nexxconsulting.com.br\/insights\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/nexxconsulting.com.br\/insights\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/nexxconsulting.com.br\/insights\/#organization","name":"Nexx Consulting - Consultoria Especializada SAP Business One","url":"https:\/\/nexxconsulting.com.br\/insights\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/nexxconsulting.com.br\/insights\/#\/schema\/logo\/image\/","url":"https:\/\/nexxconsulting.com.br\/insights\/nexxfiles\/uploads\/2025\/04\/logo-nexx.png","contentUrl":"https:\/\/nexxconsulting.com.br\/insights\/nexxfiles\/uploads\/2025\/04\/logo-nexx.png","width":1302,"height":806,"caption":"Nexx Consulting - Consultoria Especializada SAP Business One"},"image":{"@id":"https:\/\/nexxconsulting.com.br\/insights\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/nexx-consulting-ti","https:\/\/www.instagram.com\/nexxconsulting.br\/"]},{"@type":"Person","@id":"https:\/\/nexxconsulting.com.br\/insights\/#\/schema\/person\/a77eb34e5d115bac21622fca1da75a13","name":"Nexx Consulting","sameAs":["https:\/\/nexxconsulting.com.br"],"url":"https:\/\/nexxconsulting.com.br\/insights\/author\/nexxconsulting\/"}]}},"_links":{"self":[{"href":"https:\/\/nexxconsulting.com.br\/insights\/wp-json\/wp\/v2\/posts\/29","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nexxconsulting.com.br\/insights\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nexxconsulting.com.br\/insights\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nexxconsulting.com.br\/insights\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nexxconsulting.com.br\/insights\/wp-json\/wp\/v2\/comments?post=29"}],"version-history":[{"count":0,"href":"https:\/\/nexxconsulting.com.br\/insights\/wp-json\/wp\/v2\/posts\/29\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nexxconsulting.com.br\/insights\/wp-json\/wp\/v2\/media\/72"}],"wp:attachment":[{"href":"https:\/\/nexxconsulting.com.br\/insights\/wp-json\/wp\/v2\/media?parent=29"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nexxconsulting.com.br\/insights\/wp-json\/wp\/v2\/categories?post=29"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nexxconsulting.com.br\/insights\/wp-json\/wp\/v2\/tags?post=29"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}